Boom

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According to the European Comission the digital economy is the single most important driver of innovation, competitiveness and growth in the world (source).

The digital economy is developing rapidly worldwide. It is the single most important driver of innovation, competitiveness and growth, and it holds huge potential for European entrepreneurs and small and medium-sized enterprises (SMEs). Unfortunately, only two percent of European enterprises are currently taking full advantage of new digital opportunities. How European businesses adopt digital technologies will be a key determinant of their future growth.

New digital trends such as cloud computing, mobile web services, smart grids, and social media, are radically changing the business landscape, reshaping the nature of work, the boundaries of enterprises and the responsibilities of business leaders.

These trends enable more than just technological innovation. They spur innovation in business models, business networking and the transfer of knowledge and access to international markets.

In fact, Europe is far from leading innovation in the global digital market. It even feels like we have a hard time keeping the pace. And Germany is trailing behind even more with overcomplex regulations and the worst mobile tariffs (PDF).

This is a great opportunity to roll up your sleeves and participate in the digital gold rush here. It can only get better. We need to gain momentum so we all better start pedaling.